The Importance of Updating Your Website

There can be many reasons as to why a business decides to invest in a website. For some, it’s a vital for their business, for others, it’s to maintain an online presence to complement their brick-and-mortar premises. Whatever the reason, it’s important that we ensure that the website operates in the right way. If you currently have a website that was created some time ago, it may be worthwhile ensuring that your website is up to date.

Why Do I Need to Update My Website?

The updating of your website should be an ongoing task, as it’s very rare that a website can be set up and left to its own devices. While the early days of the Internet had limitations, this isn’t the case today. As such, users expect more from a website.

The speed we can download information means that more effort can be made to ensure that our website is more pleasing to the eye. Similarly, we shouldn’t look to overdo the aesthetics, we simply need to ensure that we meet the expectations of the online user.

Of course, it’s not all about looks, as users also expect a seamless experience when navigating the website. It’s also worth pointing out that mobile browsing is surpassing that of desktop users. This means that business owners need to ensure that their website is optimised for mobile users. If it’s not, you could be losing out on a lot of visitors.

You shouldn’t assume that because your website can be viewed online means that it’s suitable for mobile users. Those who access the Internet from a smartphone or tablet expect to be able to find what they’re looking for with a few swipes. If you find that you must pinch in and out of the website when using a mobile device, an update is vital to ensure that you maintain a steady influx of traffic.

Boost Your Search Engine Ranking

As well as holding benefits for the user updating your website also yields benefits for your business. Search engines such as Google are keen to ensure that only the most reputable and user-friendly websites are put before its users. Ensuring our website conforms to the modern-day user can mean that our business is promoted in a more pro-active way.

Website that are easy to navigate will always surpass websites that have a more primitive design, and this is simply due to how search engine algorithms work.

How Do I Update My Website?

When determining as to whether your website needs updating or not, there’s no set check list. However, there are a few things that we can look at to give ourselves a good idea of what needs looking at.

  • How long does the website take to load?
  • Is the logo of good quality?
  • Do you have any pages that have errors when trying to browse?
  • Do you ever find that your website is down?
  • Is the structure of your website easy to navigate?

Making a list of the issues we recognise gives us a general idea of what needs doing. We then need to find a suitable service to ensure that each issue is rectified in the right way. For example, if you find your website takes some time to load, or has constant downtime, then you would need to find a more reliable hosting provider, you can check out this site that lists the top hosting services. Similarly, if the logo on your website is low resolution, then it may be worth considering the services of a designer who can provide a higher resolution representation of your business.

Maintaining the Website Moving Forward

When updating our website, it’s important that we able to maintain it in the right way, even if you are only looking for small business opportunities online. While every website has its issues, we should try to ensure that any problems are kept to a minimum. It’s also a good idea to build your profile on other platforms, such as social networks. This ensures that if there is a problem with the website, your business still has an outlet in which it can communicate with customers to keep them updated.

Another worthwhile consideration is to ensure that your content is updated regularly. If you have a business selling products, you may think that listing the products is enough. While descriptions are ranked by Google, offering some valuable content on your website can bring forward a series of benefits.

Many businesses look at content that fits within the context of their business. So, if a business were to sell gardening supplies, they could offer content that gives advice on maintaining their yard.

Make Use of Social Network Elements

Anyone who uses Facebook and Twitter can testify how many businesses have adopted the profile, and seen positive results as a result. Just as social networks can promote your website, your website can promote your social networks and make use of them. Having shareable content with social network icons ensures that your website and its content can be shared with the mere click of a button.

Make Search Engine Optimisation a Priority

Search engine optimisation is important, as it ensures that our website can be found. It also ensures that visitors to the website are satisfied. Search engine optimisation alone is a time-consuming job, but it undoubtedly integral in ensuring your website is conforming to search engine guidelines.

Keyword research will give you an idea of what search terms are being used, and how you can adapt the content of your website to make use of such terms. Meta descriptions ensure that users are given a summary of what your website offers, instead of sentences being cut off.

If you’re not confident yourself, then why not employ the services of a professional. While it may seem like another investment that’s not required, the use of SEO can make all the difference as to how successful your website is online.

There’s no denying that updating a website can take an investment of both time and money, but the benefits an updated website can offer make such an investment worthwhile.

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